Following change in Twitter’s ownership and subsequent changes to content moderation policies, many in academia looked to move their discourse elsewhere and migration to Mastodon was pursued by some. Our study looks at the dynamics of this migration. Utilizing publicly available user account data, we track the posting activity of academics on Mastodon over a one year period. Our analyses reveal significant challenges sustaining user engagement on Mastodon due to its decentralized structure as well as competition from other platforms such as Bluesky and Threads. The movement lost momentum after an initial surge of enthusiasm as most users did not maintain their activity levels, and those who did faced lower levels of engagement compared to Twitter. Our findings highlight the challenges involved in transitioning professional communities to decentralized platforms, emphasizing the need for focusing on migrating social connections for long-term user engagement.

  • Quokka@quokk.auEnglish
    13·
    2 months ago

    I tried that. No one ever really joined. I tried posting content, and no one ever engaged with it.

    Guess theres not many childcare educators on Lemmy as the reddit community is always super active.

    • evulhotdog@lemmy.worldEnglish
      4·
      2 months ago

      I honestly wouldn’t expect to see a lot of that, being that in my anecdotal evidence the majority of K-12 educators would likely fall under a more generalized population, than what lemmy currently is, which is generally very technical and STEM oriented.

      All the other subs on Reddit didn’t exist until general population got pulled in with memes, and started partaking in communities there. Lemmy is just like Reddit was, when Reddit was young.