Oh my that damage control speech from Ford the article was forced to include does not work in the direction they hope it does.
There is actual fear to be perceived as Incompetent in there.
The reporters did very little to sugarcoat that they got told to edit it. Basically a copyPaste of fords demands of what needed to be talked about
It says they went to China in 2023 though?
An assessment of the global electric vehicle market and Ford merited one lukewarm, brief sentence. At the time, Farley was the Executive Vice President and President of Global Markets. If that sounds like a job that would require paying close attention to China’s reality and increasing competitiveness, it is. If that sounds like a job that should understand disruptive innovation’s death knell for firms like Ford, it is. If that sounds like a job that should have been creating strategy to deal with the reality of China’s emerging electric vehicle juggernaut, it is.
Auto industry mismanagement is redundant.
Ford has been too busy selling $80,000 trucks to worry about cars and EVs.
They still build the only real EV truck though
Rivian?
Unibody
I get the criticism of the cyber truck, and the hummer EV is ridiculous, but why do the R1T and Silverado EV not count as trucks? R1T is an expensive but great midsize go anywhere truck. Silverado EV is a range king and a little flat looking, but still 100% “truck”. Lightning is just the all around best value of a truck. I say this as a lightning owner, there are options in this market.
Only one of the three is body on frame and it’s Ford’s
They almost made a truck with the Silverado EV but then they had to turn it into whatever the Avalanche is supposed to be with fins coming off the cab that get in the way of things. Anyways, not to sound bitter but some people like to be able to put camper shells, tool boxes, or other accoutrement on the back.
R1T is decent, just really expensive.
And unibody
They’re the world’s factory, of course they’ll build better and cheaper.
