• aramis87@fedia.io
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    1 month ago

    [When launched] Prime Video with ads was given a “very light ad load,” providing subscribers “gentle entry into advertising that has exceeded customers expectations in terms of what the ad experience would be like." The executive pointed out that Prime Video with ads doesn’t show commercials in the middle of content. That could change next year.

    Planned enshittification a la boiling frogs.

    • NineMileTower@lemmy.world
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      1 month ago

      I’ll just pirate their shit. I’ll pirate it so hard and I’ll do it with both middle fingers in the air. But not literally, I would definitely need both hands to pirate their content.

    • NOT_RICK@lemmy.world
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      1 month ago

      So are executives born with an asshole where their mouth belongs or do they surgically put it on when you get the gig?

    • FarceOfWill@infosec.pub
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      1 month ago

      Light my arse, from the start they’ve interrupted with adverts for their own crap making it barely tolerable. Even on the adfree tier.

      Canceled and no intention of ever going back. Measuring your ad load by American standards doesn’t work when your competition is netflix and iPlayer.

    • NotMyOldRedditName@lemmy.world
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      1 month ago

      The executive pointed out that Prime Video with ads doesn’t show commercials in the middle of content. That could change next year.

      So regular TV is designed around the ads.

      Cliff hangers before ads are done not only for the story, but to keep you there through the ad to get the outcome to the cliffhanger.

      That partially went away with the no ad streaming.

      Now that shitty behavior is going to come back.

      • Semi-Hemi-Lemmygod@lemmy.world
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        1 month ago

        Now that shitty behavior is going to come back.

        Of course not. Streaming sites are far too lazy for that. They’ll just cram the commercial into the middle of the show with no regard for the story. It’s the only way they’ll be able to put ads in the middle of shows not made to have ads.

      • aramis87@fedia.io
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        1 month ago

        What did they interrupt the episode for? Because a number of companies have adopted the policy that, if the interruption is promoting something else offered by the platform - say, a different program, or another tier of service - that those interruptions aren’t really ads, because the company isn’t actually getting paid to air it. It absolutely looks and acts like an ad to the viewers, but the companies are trying to redefine the word.

    • Don_alForno@feddit.org
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      1 month ago

      The executive pointed out that Prime Video with ads doesn’t show commercials in the middle of Content

      That’s a blatant lie, it definitely does.

      • aramis87@fedia.io
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        1 month ago

        Copying my reply to someone else:

        What did they interrupt the episode for? Because a number of companies have adopted the policy that, if the interruption is promoting something else offered by the platform - say, a different program, or another tier of service - that those interruptions aren’t really ads, because the company isn’t actually getting paid to air it. It absolutely looks and acts like an ad to the viewers, but the companies are trying to redefine the word.

        • CeeBee_Eh@lemmy.world
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          1 month ago

          I’m getting non-stop Samsung, insurance, food, and other kinds of ads in the middle of shows.

          It makes me not want to use Prime. And in fact, I don’t anymore.