Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • magic_lobster_party@kbin.run
    84·
    3 months ago

    Using AI in the marketing is a sign you don’t have much else to show for. People see through this. Your product should be strong even without having to mention AI.

    • marcos@lemmy.world
      38·
      3 months ago

      Using AI in the marketing is a sign you don’t have much else to show for.

      To me it’s a sign that you have spyware included, will depend on a perfect network infrastructure, and will stop working in 2 years.

      But my guess is that for most people it’s a sign the product is made by some psychopath-like company like Facebook.