It was a term coined to describe the step-by-step process modern tech platforms go through:
- be good, get customers, grow
- get large enough to corner market, concentrate on profits
- get large enough to move to politicise their approach, drive out competition through aggressive tactics, and lock in consumers
- drive more profit through dark patterns and ensure nobody wins but the stakeholders
It’s specifically that, and there wasn’t a word that described that process previously, as it’s only something that’s possible in a modern, “web scale” worldwide platform.
You’re using teams. Modern teams is built on Skype, which is why it’s shit.