VPNs are not categorically banned in Russia either. Just 95% of them. Categorical ban is not actually required here. Government can just create licensing procedure and license only those VPNs, which follow “rules”. I do not see how this is different from ISP bans.
As a guy from Russia, I must admit that vpns are not a big problem for censors. They can be easily blocked, including self-hosted ones by protocol detection. And DNS would not do much with IP and clienthello-based blocks. And most users are not enough tech-savvy to constantly switch to new protocols as old ones get blocked.
If xmpp and matrix are included, why not include email?