And it wasn’t even a full partnership, it was a single commemorative can. No one else in the world had that one can, there were no plans to sell more.

But the absolute worst thing was when AB InBev decided to walk back their tepid support of trans rights over the backlash. They pissed off the bigots for doing what was basically nothing, and then disavowed that nothing into pissing off the LGBT+ and general left leaning community.