Advertising these days is less of a way for websites and services to make free money.
Of course websites and services that serve ads will deny this vehemently because advertisers who become aware of such practices (typically known as click fraud) will cut off those websites from ad revenue very quickly and stop serving ads there.
The idea is to trick the advertising companies into thinking that we are there and we are watching, and we care, so that they will pay money to the website to display ads there.
It’s the opposite. If you pause the video you the viewers are almost always looking at the screen. The pause button on a mobile phone or web browser is literally on the player. You are guaranteed to see it immediately after you push the button. You will see it when you un pause. These ads are display banners not video. It only takes a second to see the ad.
Unlike video ads that just auto play, especially when the video player auto plays more videos, there probably is more probability you aren’t actually watching, unlike pause ads that require user activity and focus on the screen to push the pause button.
Are they so dumb They don’t realize that when we pause a video we are likely not watching or even near our fucking phone or screen at that time?
They do, they’re probably just hoping the advertisers don’t and keep paying for more ad space.
They don’t care. If the advertisers pay for that spot then they make money! This has been the story with TV ads for decades.
Advertising these days is less of a way for websites and services to make free money.
Of course websites and services that serve ads will deny this vehemently because advertisers who become aware of such practices (typically known as click fraud) will cut off those websites from ad revenue very quickly and stop serving ads there.
The idea is to trick the advertising companies into thinking that we are there and we are watching, and we care, so that they will pay money to the website to display ads there.
It’s the opposite. If you pause the video you the viewers are almost always looking at the screen. The pause button on a mobile phone or web browser is literally on the player. You are guaranteed to see it immediately after you push the button. You will see it when you un pause. These ads are display banners not video. It only takes a second to see the ad.
Unlike video ads that just auto play, especially when the video player auto plays more videos, there probably is more probability you aren’t actually watching, unlike pause ads that require user activity and focus on the screen to push the pause button.